Overview Welcome to your journey of selling on Amazon! Having familiarized yourself with the Amazon Seller Agreement and its associated policies, it’s crucial to grasp some additional insights that will pave the way for your success on this platform.
Many new sellers carry over assumptions from their experiences with other platforms, often overlooking the unique requirements of Amazon. A common refrain from them is, “I didn’t know I was supposed to…”. Our goal is to help you avoid such pitfalls by highlighting the most commonly overlooked aspects.
Watch Our Tutorial Video Below: How to Successfully Sell on Amazon
Your Amazon Seller Account: Basics and Best Practices
Things to Know
- Single Account Per Region: Maintain only one Seller Central account per region unless a legitimate business need justifies a second account, and ensure all accounts are in good standing.
- Building Customer Trust: Be transparent with your policies to foster trust.
- Return Policies: Your return policies should be at least as favorable as Amazon’s own.
Things to Do
- Business Name: Display the name of your business clearly on Amazon to enhance brand recall.
- Keep Information Updated: Regularly update your business contact details and financial information to ensure smooth operations.
- Policies and Shipping: Clearly outline your shipping and return policies to build customer trust.
- Branding: Upload your logo (specifically 120 x 30 pixels) to enhance your storefront’s recognition.
- Business-Specific Info: Provide only pertinent company information relevant to your Amazon operations.
Things to Avoid
- External Links: Refrain from including URLs or directing customers to external sites through product feeds or business information.
Product Listing on Amazon: How to Optimize for Success
Things to Know
- Accuracy in Listings: Ensure products are listed accurately in the correct categories to enhance customer experience and seller performance.
- Ownership of Product Pages: Remember, product detail pages are shared; they should focus solely on the product and not include promotions.
Things to Do
- Product Titles: Keep titles concise, limited to critical information, and under 200 characters. Begin with the brand and include model numbers if available.
- Images: Use high-quality images (1600 pixels on the longest side) on a pure white background, showing the product only, filling at least 85% of the image area. JPEG is preferred.
Things to Avoid
- Promotional Content: Avoid including promotions, marketing messages, or HTML in titles. Choose categories that accurately reflect the product.
- Inappropriate Images: Do not use colored backgrounds, include accessories not sold with the product, or use graphics and text on product images.
Managing Customer Orders and Providing Top-notch Service
Things to Know
- Shipping and Confirmation: Timely shipping is mandatory, and you must confirm shipment to Amazon to ensure customer satisfaction and proper billing.
- Product Consistency: Ship only what is described on the Product Detail Page to avoid account issues.
Things to Do
- Customize Shipping Settings: Adapt your shipping settings to suit your fulfillment strategy.
- Monitor Orders: Regularly check your account for new orders and adjust your settings as necessary.
Things to Avoid
- Promotional Materials: Do not include any marketing materials in your packaging.
Customer Service Excellence on Amazon
Things to Know
- Amazon’s Refund Policies: Comply with Amazon’s 30-day return policy for new, unopened items.
- Communication Protocols: Amazon handles most customer communications, so minimal direct contact is necessary.
Things to Do
- Adhere to Promised Timelines: Always fulfill orders within the stated lead times.
- Clear Communication: Provide clear information on your policies and be responsive to customer inquiries.
Things to Avoid
- Marketing in Communication: Never use customer interactions to market additional products or direct them away from Amazon.
By adhering to these guidelines and focusing on the nuances of selling on Amazon, you can enhance your performance and build a successful business on this global platform.